Where Nurses Become the CEO of Their License
The Independent Practice Program© is a high-impact intensive designed for nurses who are ready to stop thinking about building their practice — and start building it.
"Your nursing license is more than a job title — it's a ticket to independence, impact, and income. It's time to become the CEO of your own license."
— Janessa DeCoste, RN BN MN NC-BC · FounderThe Entrepreneurial Nurse™ is a space for nurses ready to take control of their careers, build profitable independent practices, and redefine what it means to be a nurse in the world today.
We provide the knowledge, tools, and support for nurses to confidently step into the role of entrepreneur — bridging the gap between clinical expertise and entrepreneurial success.
We empower nurses to break free from traditional roles and build profitable, purpose-driven businesses that redefine healthcare. Through expert mentorship, education, and support, we help nurses confidently step into entrepreneurship — transforming their skills into sustainable businesses that create impact and freedom.
We envision a future where nurses are seen as leaders, innovators, and entrepreneurs, shaping the future of healthcare on their own terms — creating a movement of confident nurse entrepreneurs who change lives and disrupt outdated systems.
We serve creative and innovative nurses who are ready to step beyond the bedside. Whether you're a nurse coach, consultant, educator, or wellness entrepreneur — we help you transform your clinical expertise into a profitable, sustainable independent practice.
We support nurses who are tired of feeling they have no impact. Nurses seeking freedom and flexibility. Nurses ready to build their ideal role without sacrificing their well-being.
Ready to formalize your practice and step into independent work with confidence and clarity.
Looking to package your expertise into scalable offerings that create real-world change.
Building purpose-driven businesses that align your nursing identity with your values and lifestyle.
Craving autonomy, impact, and a career that actually energizes you instead of depletes you.
Your journey starts with you — your unique fingerprint, your lived experiences, your vision. Every decision, every offering, every client experience is infused with your unique perspective and expertise.
Your business takes shape, built around your values, strengths, and expertise. It's a natural extension of you — built around your passions and the change you want to create in healthcare.
Your impact extends beyond you, transforming the lives of those you serve. This is more than building a business — it's about leaving a lasting imprint that is unmistakably yours.
Designed for nurses who feel stuck but know they are meant for more. A condensed, high-impact experience — knowledge and clarity fast, then time to execute with direct support.
Two full immersion days covering your nurse entrepreneur identity, values, scope of practice, niche, signature offer design, packaging, and pricing with confidence.
9:30 AM – 2:30 PM · Both Days (MST)Your brand story, visibility strategies, digital tools, networking, collaboration, and referral building — everything you need to show up with confidence in the world.
9:30 AM – 2:30 PMLive virtual group sessions where you build your practice in real time. Hot seat coaching, offer refinement, pricing confidence, marketing in motion, and peer accountability — while the intensive learning is still fresh.
90 Minutes Each · Virtual via ZoomThe physical launch day. Business foundations, getting paid, setting up to invoice, boundaries, burnout prevention, and your 90-day launch roadmap — informed by everything that has surfaced after months of digesting and doing the work.
9:30 AM – 2:30 PMWhen you join any cohort of The Independent Practice Program, you have complimentary access to every future cohort — for as long as this offering exists. Your business will evolve, and so will your questions. Many of our nurses return at a new stage of their entrepreneurial journey and discover an entirely new layer of clarity, strategy, and confidence they weren't ready for the first time around.
This is not a one-time transaction. It's a long-term relationship with your practice.
Launching alone is overwhelming. Inside a cohort, you gain momentum, support, and collective wisdom that accelerates your success in ways you never imagined.
Group chat and Zenler community access throughout the full program — so you're never alone between sessions.
Full access to The Policy & Procedure Blueprint Course for Nurses — included in your enrollment at no extra cost.
Each intensive day produces a tangible deliverable — a Practice Identity Map, Offer Blueprint, Visibility Starter Kit, and 90-Day Launch Roadmap.
Built specifically for Canadian nurses — provincial scope, CNPS, CRA basics, HST, and the regulatory landscape you actually operate in.
Want more 1:1 support? Add on retainer hours through our Nurse Entrepreneur on Call model — flexible support right when you need it.
This program integrates the nursing process into entrepreneurship. You are not just starting a business — you are building an independent nursing practice with the mindset of both a nurse and a CEO.
Unpack the nurse entrepreneur identity, shift from employee to owner mindset, clarify your core values and roles, navigate scope of practice with confidence, and define your niche and who you serve.
Design your ideal client profile, craft your signature offer, build a 3-tier offer structure, and learn to price with confidence — overcoming the nurse guilt pricing trap for good.
Craft your brand story and professional bio, build visibility strategies that feel authentic, master the digital tools you actually need, and build referral and collaboration relationships that grow your practice.
Two live group sessions where you build in real time. Each session follows a consistent rhythm so you always know what to expect — reducing friction and building the habit of showing up for your business.
The physical launch day — informed by months of digesting and doing. Cover the business and financial foundations, set up to get paid, design boundaries that protect you, prevent burnout before it starts, and walk away with a clear 90-Day Launch Roadmap.
One program. One price. Everything you need to build your independent nursing practice — no confusing tiers.
Want more 1:1 support? Add on retainer hours through our Nurse Entrepreneur on Call model below — flexible, incremental support designed for how nurses actually build businesses.
Retainer-based support for nurse entrepreneurs. Just like nurses support patients in real-time based on acuity and need — tap into exactly the support you need, right when you need it most.
Imagine if your business had a nurse on call — only this time, you're the client, and I'm your strategic nurse partner. Flexible, responsive, and efficient — just like how nurses work in real life.
This retainer model works in real-time increments of 15 minutes — matching the flow and rhythm of how nurses actually build a business. In between shifts. During moments of inspiration. When you hit a roadblock.
How you use the retainer is entirely up to you — because just like your fingerprint, your business is one of a kind. The creativity, innovation, and direction you bring to your practice is yours alone. This support simply meets you there.
This program sets you up for success from day one. Here are the foundational elements to consider before you join — ensuring everyone arrives ready to build.
This is not easy.
It will take work.
Our goal is to support YOU — every step of the way.
Insights, stories, and practical guidance for nurses building independent practices — straight from the field. Read the latest on Substack.
Articles on nurse entrepreneurship, independent practice, business strategy, and the real talk no one else is having in the nursing world.
Your nursing license holds limitless potential — it's time to step into the role of CEO and create a career that aligns with your passion, purpose, and financial goals. You don't have to figure it out alone.
